The Principal Principle:
experience matters.

The principals of PB+D have senior level corporate and agency experience building and expanding the worlds most respected brands. We understand the real world perspectives and expectations of both the client and of the service provider. We are an independent, highly focused group of professionals with a global support network that is as multi-generational and diverse as are our brands and consumer targets.


Mary Ann Pettorini

Mary Ann Pettorini has held executive corporate positions and has worked with Fortune 500 companies in the areas of creative and new product development, marketing, branding and communications for over 20 years.

She has led creative and marketing teams at Estée Lauder and Unilever and has worked on the successful growth of brands, creative and marketing initiatives for Procter & Gamble, L'Oréal, Avon, The Wall Street Journal, The American Broadcasting Company, IBM, The Seagrams Company LTD, Champion Apparel, Puritan and Arnold Foods.

Mary Ann has also held the position of Executive Vice President of Power Brands Corp, where she led hospitality focused marketing strategies, new product development, creative execution and new business platforms. Her contributions to Power Brands led to the development of award-winning, industry recognized hospitality and spa brands, green and environmentally focused product initiatives and the acquisition of leading global accounts.


Elaine Breakstone

Elaine Breakstone has enjoyed a distinguished career creating award-winning branding and advertising for many of world leading advertising agencies with an emphasis on new product launches and re-branding.

At Benton and Bowles, Elaine executed creative copy and content strategies for Pampers and Colgate Palmolive building brand equity and leadership in the marketplace.

As Creative Supervisor at McCann Ericson, Elaine led creative strategy for the Coca Cola brand. She served as Creative Supervisor for Chanel, Colgate Palmolive and Maidenform at NCK, Inc. and won awards for her work for General Electric at Clyne-Maxon.

As founding partner in North Castle Partners, a boutique agency focused on new product development, Elaine was responsible for strategy and execution for the launch of new beverages for the Seagrams, Success Rice and The Sugar Council. Her expertise in brand expansion has led to assignments for Unilever and Pepperidge Farms.